Flying can be a pretty transactional thing. Delta Innovation Class is an attempt to enrich that experience -- by creating a mentoring program at 35,000 feet.
The idea was simple: our flights are full of brilliant minds traveling to big events. Could we partner with these incredibly smart people and have them use their time in the air to do something they would never have time to do on the ground: mentor an up-and-coming person in their industry?
This was an A+ article in Forbes. It spread through CNBC, Travel & Leisure, The Wall Street Journal, The Huffington Post, and more. We even got a really nice letter from the head of LInkedIn, Reid Hoffman, saying he wished all partnership ideas were this good. That was nice.
credit: creative director, writer: carl jannerfelt, art director: fabian bergland.
The inagural Innovation Class Flight featured Eric Migicovsky, Founder of Pebble.
credit: creative director, copywriter: carl jannerfeldt, art director: fabian berglund.
Our second Innovation Class Flight featured Sean Brock, Executive Chef of Husk & McCrady's.
credit: creative director, copywriter: carl jannerfeldt, art director: fabian berglund.